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Category Archives: technology

48 Half Hours

Posted on June 24, 2011 Posted in 2011, Facebook, Marketing, NL, PR, technology .

If you didn’t hear, there was an really brilliant contest held on Facebook for 48 hours involving Newfoundland and Labrador Tourism and WestJet.

Image screen captured from their Facebook Group

It was wonderful to see the enthusiasm both on the NL Tourism Facebook page as well as the excited posts I saw in my news feed of friends and family both local and abroad vying to win. Continue reading →

Welcome to the family

Posted on May 6, 2011 Posted in 2011, iPad2, technology, Toronto .

Well it’s happened. I have an iPad2 and guess what? I love it,

At this moment I’m in the lobby of the Sheraton in Toronto writing this using an app called Blogsy. So convenient and easy to use. Syncing up accounts like Flickr and YpuTube are painless. Very nice!

And Now for Something Completely Different…

Posted on September 29, 2010 Posted in 2010, blog, technology, Tumblr .

In case you didn’t know, I also have a Tumbr account – http://vmiddleton.tumblr.com/.

Because I have a wonderful little Motorola Milestone, updating this blog and my Tumblr are very painless. I’ll admit that I’m updating my blog more from a desktop/laptop because it’s faster, but the option is still there.

My Tumblr will serve more for sidebar commentary and more random in-the-moment findings. It’ll have shorter posts that will likely include more multimedia like videos and photos. There’s a nice easy option for quotes too which I’ll toss up from time-to-time when it comes up.

Anyone else using Tumblr? I only follow one person and that’s the lovely onthemetro.

ADMB

Posted on April 18, 2009 Posted in communication, PR, technology .

Abbreviations Drive Me Bonkers!

No doubt I’m not the first person to feel this way, but when abbreviations are used without an explanation at all, how is a mere observer or  reader who has stumbled upon the scene suppose to understand?Sad-computer

Example:  I was on Ravelry and came across a pattern that referred to a shawl KAL (it’s one of the most popular patterns right now). Huh? “KAL”? What the hell is that? After a thorough Google search, I finally found out that it means “knit along”.  Now that’s all fine and good, but I’m more annoyed that I had to actively search for a term and felt helpless and confused when I first read the term (until I used the magical power of teh tubes).

As someone who is in Public Relations, I know the importance of communicating your message to a broad audience. And that’s when jargon often comes out to play and mess around, especially in the corporate world or a focused industry. At work, we often make references to my office’s SLT (Senior Leadership Team), but anyone outside of our organization usually looks at me bewildered when I ramble on about “I read an article on *insert topic* and sent on info to the SLT to keep them in the loop”.

Back to the knitting example above – I suppose one could argue that because I was in a very focused community (we’re all knitters and/or crocheters) that I should be aware of the common terms. And the counter argue is that in the many months I’ve been on Ravelry, I’ve never heard of a knit along shawl (or anything like it). Not to mention that I only started knitting about a hear and a half ago, so I still consider myself to relatively new to the craft. Heck, I’ve only ventured into crochet in the last month (so I’m a total newbie!).

I will admit that sometimes it’s a lot easier to say a few letters than it is to garble out a mouthful of words that may seem commonly used, but for anyone who is new to the scene, they could bet thinking “WTH (what the hell) does that mean?!” and are probably not even listening to the rest of the conversation.

There’s also  room for misinterpretation. OK I’ll confess… for months, when I first saw “FTW” I thought it was “f*%&-the what?” Alright, go ahead and laugh, I understand.  I just thought it was a play on l33t speak and a fun way to express confusion; as if your taking WTH or WTF to a higher level of exclamation. For anyone wondering, FTW means “for the win” which is still within the nerd-l33t genre.

So the next time you’re writing or talking to a group of people, try to remember that there may be a reader or attendee who has NO idea what those few letters you just spewed our mean. By spelling it out (literally!) you may have a better chance of someone saying “wow I see your points that’s really interesting *continues conversation and you get into a deep discussion*” instead of “um yeah, that’s… ah, interesting  *insert changing of the subject*”.

Technology besmirched

Posted on February 21, 2007 Posted in communication, technology, Wedding .

Last Sunday, my fiancé Matt and I went to The Bay to update our bridal registry. Now before you leave me for another website, or start thinking, “why do I care?” there is a point to this entry: technology cannot replace good communication.

During a fall bridal show in Toronto, we initially set up our registry with The Bay. It was explained that we should add a few things to our list at the show and could come in to a Bay store and update it regularly. Simple enough, yes? On Sunday we arrived for our appointment, met with an associate and she discussed the full details of the bridal registry. It all sounded fine and we were happy with now smoothly things were moving. The associate provided us with a scanner and we felt like official inventory jockeys as we were set free in the store to scan our hearts out.

Here’s where things get tricky…
A copy of our list (from the bridal show) was printed off and we decided to recheck all of the items since so much time had passed. After going through over two pages of items, we decided to cross off everything except for one glass bowel. After an hour and a half of our scanning adventure, we were ready to turn in our machine and go home. A different associate received our information and we tried to explain that our old list (from the bridal show) was no longer valid (only wanting one item from it) and that everything ON THAT LIST should be deleted. We made reference to our new list that was on the scanner as items we wanted to keep. With these explanations, we felt the appointment went well.

Yesterday, I went online to check on the registry. Because it would take a day or so for the list to update and go online, I thought I’d take a peek. Guess what? As it stands, for our wedding on July 7, 2007 our 150-200 attendees can fight over who is giving us 1 DIAMOND FIRE PLATTER 14″ by MIKASA. Remember that ONE item we kept from the old list…

After speaking with a manager to find out why our list was so bare, I soon discovered that communication and information sharing is very important when technology is involved. The scanner that we used is actually a virtual device that scans in real-time and instantly adds items into the main database where our registry is stored. Therefore, when we told the associate we wanted to delete “everything from our old list expect this one item,” we deleted much more than what we intended. As of yesterday, all items on the scanner were lost and deleted along with everything previously scanned last fall.

Perhaps both Matt and I assumed too much. Having both worked in retail while in post-secondary schools, a lot of price file and inventory verification devices we used were not in real-time and required you to download your information or at least “sync” it up with a computer so that numbers were crunched and inventory details created.

Yesterday afternoon, I was very distressed by the situation. We had wasted two hours of our busy weekend AND we found ourselves trying to figure out how quickly we could go and rescan everything ASAP. Matt’s aunt is having an engagement party for us next month, and she suggested we try to finalize our list at The Bay so that any family or friends attending the festivities could possibly purchase something on the list. This makes a lot of sense and hence our sense of urgency to update our registry with items we do wish to receive (I’d rather not have people guess and then we end up with a couple dozen corning ware dishes!).

I did appreciate the customer service I received from the manager in gift registry. After following up with her own investigation, she discovered that the associate who accepted our updated list was suppose to ensure a printed copy was made before deletions and other updates went through. This clearly did not happen. If that had happened, our desired items could have been entered manually to the registry and avoid us coming in again to rescan items. She also apologized for the omitted details about the scanner and how the registry exists in a real-time realm. She then offered me a gift card to compensate our lost time and offered to have us come in either before or after regular hours if either would suit our schedules. For one guilty moment, I enjoyed the thought of going in after hours so that someone would have to work late… but why make someone suffer for a fluke situation? I’d rather just move on and maintain good relations.

I’m not a Bridezilla, I’m just a twenty-something young woman who’s used to technology working in her favour and making her life easier. How naïve.

“Some go to where the buildings reach to meet the clouds”

I want to read about…

Been there, done that

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