Like a lot of first-time moms-to-be, I’ve already signed up for various samples and freebies that are available to me and my expected little one.

Years ago I worked at a small boutique PR agency in Toronto that sent lots of beauty products to journalists, beauty writers, and beauty bloggers… so I know that there’s a market out there for samples and the desire for brands to get their products in our homes and hopefully in regular home purchasing rotation.

I’m someone who enjoys the P&G Sampler through Costco, so why not sign up for things that are baby related?

As they arrive, I’ll give a run down on what I receive and thoughts around the marketing, the pitch for the products(s), and the product itself.

Something fun to do that can give other moms-to-be insight into what they’ll receive when they sign up.

Let’s get started with the Shoppers v.i.b. program. Continue reading →