As I mentioned in a previous post, I’ve signed away my soul to receive some free products as a soon-to-be mom.
Way back in September, I had something arrive from Similac Club.
I have to say, it’s really good! At first it reminded me a little of Ensure and some of the other meal replacement drinks out there, but it’s tastier, not too sweet, and doesn’t leave a weird chemical after taste.
I definitely recommend drinking it cold.
The sample I received was vanilla. There’s also chocolate and that’s what I decided to pick up as a six-pack with my $10 off coupon. The chocolate was pretty good, but I prefer the vanilla over the two.
Now I know of a few friends who are not a fan of this product, but in my opinion it’s like a lot of things – a personal choice.
I haven’t been drinking these on a daily basis and I never use them to replace a full meal. They’re actually handy to have during a busy afternoon at work when I want something quick that I can sip on and put back in my mini fridge if I want to save some for later.
I found the marketing/promotional materials included in the package to be interesting. They were very mom focused – talking about what expecting mothers should consider in nutrition and how important it is for our growing babies. Never once did the letter or pamphlets mention baby formula.
Similac for baby
In January, I received another package from Similac, but this time it didn’t have a mom focus.
And there are times where doctors will recommend adding supplements to a baby’s diet if there are concerns about low weight gain. I have friends who experienced this and did both, or due to circumstances, had to switch to formula exclusively.
Either way, if needed, I have these products for Similac that I can try. And if we find they’re unnecessary, I can always donate them to a local food bank.
I’ve received other formula samples and those posts will be coming soon. It’s smart marketing for them to send samples to expecting mothers. If you manage to get in a new mom’s favour right out of the gate, it’s likely she’ll stick with your product if it was a positive experience. And when it comes to these sorts of products, brand loyalty is key for building, growing and maintaining their market.